The start of a wonderful journey for some, or part of a busy work week for others. A mind-boggling 2.5 million people fly through the United States every day. Which means that each day, all 2.5 million of those people see one thing: The Airline Safety Video.
Airline safety videos are so much more than background noise. They are a marketing piece as well as an opportunity for airlines to communicate their brand. It’s also there to tell their passengers that, out of all of the airlines they chose, the one they’re flying with today is the best choice. But above all, an Airline Safety Video needs to do one thing- effectively communicate airplane safety instructions to thousands of passengers who are already distracted by travel plans, hectic flight plans, and squirmy kids. And they need to do so in such a way that it communicates with non-English speakers, the hearing impaired, the visually impaired, and the chronically-distracted.
This is a tall order. So, let’s take a look at 5 really creative Airline Safety videos and talk about what makes them great:
1. Air New Zealand’s Safety in Hollywood
Starting from a Brooklyn Nine-Nine style cop and seamlessly moving into almost every movie genre (and tossing in a good helping of Anna Faris, because why the hell not?). Filmed at the legendary Warner Bros. Studio in LA Air NZ’s video really fights for our attention. And I mean that in the best way possible.
It’s stylish. It’s catchy as hell. It has an insane amount of talent, choreographed dancers and somehow mishmashes rap, breakdancing and… Tango dancing? Oh you betcha. Virgin America pulls it off. Is it any wonder that the airline that’s the brainchild of Richard Branson brings out this production-packed, award-winning airline safety video? It’s so catchy that passengers sing along with it while it plays in-flight. Getting people to do a sing-along after enduring airline drudgery is like moving a mountain. They even put together this behind the scenes video detailing the work involved in making this masterpiece.
The folks from down under have done it again. Qantas Airways’ video does away with choreographed catchy tunes, opting for a totally unique safety video that also functions as a video tourism guide for Australia most popular tourist destinations. This is an ambitious undertaking, but it does it so well. It feels so warm, inviting, and home-like, which is really special if you’re a tourist whose toes haven’t even touched Australian soil.
5. Air France
Air France embraces a cleaner, pastel-toned approach that’s not only bilingual, but nicely laid out and more information-focused. Notice the colour-scheme is modeled after the tri-coloured French flag: blue, white, and red. Subtle but beautifully-executed. Leave it to the Parisians to remind us that sometimes less is more.
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